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Global Logistics Is No Longer Human Scale

Posted by Matt Tillman on Oct 2, 2017 4:08:50 PM

With nearly ten trillion metric tons transported by sea in 2014, the global shipping industry is more than massive—it’s gargantuan. Every day, thousands of logistics firms utilize dozens of ocean carriers loading and unloading cargo in myriad ports for clients around the world. The sheer number of shipping choices presents a complex challenge for any company looking for cost effective, efficient options for transporting their goods. 

The vast array of potential providers – freight forwarders, carriers, customs brokers, trucking companies to get from the producer to the final destination – results in a complicated picture. Combined with an often intentional lack of transparency in the logistics industry customers are left to question their providers and decipher rates, available cargo space, and freight schedules on their own.

Utilize Machine Scale Efficiency

To put it in perspective let’s use a hypothetical from closer to home: an Uber driver who doesn’t follow the route suggested by a GPS system. Instead, he relies on his own knowledge, experience and ‘expertise’ to pick a route that he thinks would offer the best traveling experience for his passengers without considering the potential for heavy traffic or construction-related detours. No driver is able to know all the construction sites within a city, nor able to avoid heavy traffic relying solely on past experience. But, a GPS system does have this knowledge. It’s able to collect information from millions of data sources, analyze it in real time, and provide instant suggestions on traffic-free routes and locations that should be avoided. In effect, by collating and analyzing every option, the GPS can find the route that is the fastest, most direct, and costs the least. Now imagine applying that analogy to logistics and global trade lanes, where thousands of market participants provide different services. An automation engine can use data to achieve machine scale effectiveness; it makes an efficient assessment of all possible options and presents these in real time, in a way that makes sense for a human decision-maker.

This is why we built Haven. 

Reach new markets

Haven’s platform provides an all-in-one solution that automates the process of negotiating freight, booking, and tracking shipments across any provider, any trade lane, and any mode of transportation. Commodity traders or shippers, for example, have ‘panoramic’ visibility into their current shipments. They also have visibility in terms of rates -- instead of contacting dozens of vendors individually via phone or email, they can sign in to the platform to quickly analyze their options, selecting the best choice from among their providers in terms of shipping, costs and scheduling. This helps commodity traders win and close business faster, and at a higher margin.

For many shippers, freight is the largest variable cost. Haven’s technology -- leveraging Big Data, automated tasks and booking, and management of quotes based upon certain pre-defined criteria -- has smoothed this volatility and reduced the overall supply chain risk.

With access to vital information in real time, you are empowered to make the best choice for a shipment despite the complexity of costs, providers, transit times and schedules. And once you've selected an option, the automation extends to routine tasks, which helps your team avoid errors.

Let’s Be Partners

The logistics industry has been slow to embrace programmatic pricing and allocation, but the proliferation of providers has pushed logistics beyond human scale. Doing business on a global scale is competitive; companies need a supply chain that is affordable, reliable and efficient. Automating traditional workflows allows reduced costs while increasing productivity. Leveraging tech allows you to devote more time to what really matters: growing your business.

Adopting technology doesn’t need to be a complicated process. Haven TMS has no installations, no monthly commitments, no complicated integrations. It's cloud-based, and complimentary to many of the ERP and other systems that you use every day. We automate procurement, coordinate documentation, and create visibility for tracking and more. We deliver the business intelligence that allows you to find the best routes, optimize labor processes, and maximize cost savings. And most importantly, when you need a human touch for customer service or support, it’s there around the clock. That freedom and flexibility, combined with the power of algorithms, enables our customers to access new markets instantly.

Let’s meet the challenges facing our industry together, and change the way that commodities, food, and other critical products are transported. Let’s get the materials that build our houses and the food that we eat to where it needs to be, quickly, effectively and at a lower cost.

It’s time logistics kept up with your business.

Topics: Ceo Letter

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